Strategic Alignment

Sika aims to achieve the position of market leader or a strong second in all target markets. In its clearly defined target markets of construction and industry, Sika strives for technology and cost leadership in process materials for sealing, bonding, damping, reinforcing and protecting load-bearing structures. Market leadership, thus, is the target. The strategy: customer focus, innovative products, organic growth and wordwide presence.

Customer Focus: Throughout the company, Sika focuses on four customer groups: Concrete Producers, Contractors, Distributors, Industrial Customers.  Whether in the area of organization or sales, in all processes the focus on these four groups is a recurrent theme. Concrete Producers, Contractors, Distributors, Industrial Customers.

Worldwide Market Presence: Since its founding in 1910, Sika has grown continuously. Already in 1932 the first Sika subsidiary outside Europe opened its gates in Japan. The Group today is divided into six regions, Europe North, Europe South, North America, Latin America, IMEA (India, Middle East, Africa)  and Asia/Pacific. High investments in the education of employees and customers and, on the other side, cost-effective solutions are paving the way for market leadership also in the long term.

Innovative Products: Innovations form a crucial driver in Sika’s growth strategy. In 2008 34% of sales stemmed from products that have been on the market a maximum of 5 years. Innovations contribute essentially to the target of achieving mid-term organic growth. The basis of this success is laid by professional R&D management, efficient development processes and the orientation of research and development towards the demands of the market.

Organic Growth: Organic growth stands at the center of enterprise strategy at Sika. The acquisition strategy derived from this consequently targets above all the enhancement by new technologies that strengthen or complement core business. Sika often finds technologies such as these in small enterprises in Europe, the USA and in some Asian countries. Sika aims to leverage the full potential of these technologies on a global basis.