sia Abrasives and Sika are intensifying their cooperation in supplying the automotive aftermarket business. To serve this market in Germany they have founded a sales joint venture operating under the name of part GmbH. part is to strengthen the competitiveness of both companies.

The establishment of part GmbH, the joint venture headquartered in Bad Urach, Germany, is to further the cooperation in sales with sia Abrasives, a globe-spanning supplier of flexible abrasives located in Frauenfeld, Switzerland. The business model for part (Premium Automotive Repair Technologies) combines sia Abrasives’ and Sika’s automotive repair product lines.

To be marketed through existing and new sales channels, these lines consist of adhesives and sealing materials from Sika and abrasives and surface treatment systems from sia Abrasives as well as safety products for the workplace. As a result the partners will be positioned to supply a range of top quality products from a single source through a denser sales network. In addition to realizing marketing, sales and logistics synergies, the partners expect to capture market shares and thus also strengthen their competitive position.

part GmbH is to become operational on November 1, 2006. In September of this year the new company was already represented at the Automechanika fair in Frankfurt, Germany.