Interview with Eric Lempereur, Head Corporate Target Market Building Finishing, on the main moves of the new Target Market Building Finishing, the latest product releases and the future plan.
The New Target Market Building Finishing Celebrated its One Year Anniversary in Autumn 2020. What Happened During this First Year?
Building Finishing achieved strong organic growth in 2020 thanks to both a resilient home renovation market in these turbulent times, and market penetration projects. Sika Building Finishing Teams were set in place at corporate and regional levels in order to support growth initiatives in all regions.
As the overall integration process of Parex and Adeplast is progressing quickly, Sika’s products and systems portfolio is expanding along with opportunities for cross-selling and sharing on best demonstrated practices. In 2020, Sika has reinforced its position as a global leader in Building Finishing.
What are Sika's Main Moves in Building Finishing?
Our growth roadmap is relying on three pillars which are rolled- out by the teams:
- Starting Building Finishing activities in Sika countries that were not yet active or only moderately active in this Target Market.
- Reinforcing existing country efforts through experience sharing, complementing the products range as well as cross-selling from other Target Markets in order to provide our customers with comprehensive and proven products systems.
- Contributing to innovation and new products launches, supporting domestication in focus countries.
What New Product is Sika Launching in Building Finishing?
Sika aims to develop new Building Finishing products that address the needs for easy yet durable application on jobsites, improved sustainability, and contributing to the overall performance of a system designed by Sika, such as for tile setting in wet rooms or restoring and protecting old facades.
How Do You See the Future For The Target Market Building Finishing?
The new Target Market Building Finishing will continue to deliver solid growth in the upcoming years. Thanks to its presence in over 100 countries and owing to its unique portfolio of products and technologies, Sika is well positioned to increase its market penetration for drymix mortars such as tile adhesives & grouts as well as wall leveling and finishing in fast-growing countries, and to meet the growing demand for home improvement products.
New Facade Render Systems
Opportunities with new SikaWall® products e.g. in Norway.
Complete Product Ranges
Combined product offering for full-range approach. New ready-to-use skim coat SikaWall®-603 Acrylic in Malaysia.