Sika’s purpose is to anticipate and meet future challenges by providing reliable, innovative, sustainable, and long-lasting solutions in the construction, building, and manufacturing industries. In everything we do, we provide a seal of quality which our employees, customers, and all stakeholders can rely on – building trust every day.

Going forward, Sika aims to step up efforts to recruit, retain, and promote women
Patented print head developed by Sika for 3D concrete printing
Sika has a portfolio of technologies and products that combines functional performance with optimized sustainability
Electric cars charging Tesla

Identity Fuels Innovation

Branding lends products a distinct identity and associates them with a specific set of values. This fact was recognized early in Sika’s history by founder Kaspar Winkler, who coined the company’s name and designed its logo. Having changed only slightly since its creation, the logo epitomizes continuity and solidity, and it is recognized across the world as synonymous with innovation, quality, and service.

Sika - Building Trust

The combined word/picture trademark has proved a valuable global asset during the Sika Group’s decades-long expansion and is readily accepted across all cultural boundaries. Customers throughout the world can rest assured that they will receive Sika quality and service wherever they see the Sika logo. 

Team Sika Ecuador

Trademark Protection

Given the heightened awareness of the Sika brand, particularly the graphic word trademark, the company attaches high priority to a consistent and standardized use of the logo and the associated corporate image guidelines, and verifies compliance with them. The various attempts, in recent years, to copy the logo only serve to underline its enormous intangible value for the company.

The Sika umbrella brand, and some 980 Sika product trademarks, such as Sika® ViscoCrete®, SikaBond®, or Sikaflex®, sharpen the company’s competitive edge. Hence the crucial role of trademark protection as a management task, performed both globally at Group level and locally at national level. In total, Sika held 12,296 trademark registrations in 167 countries at the end of 2019. Sika continuously monitors its trademarks and takes appropriate legal action in cases of infringement.

 
Sika Egypt – Project Team New Administrative Megacity

Corporate Culture

The three attributes that form the backbone of the Sika brand personality are pioneering, team-oriented, and committed. Today they shape the awareness of Sika employees worldwide. 

Experiencing the Sika Brand

Sika successfully integrates the “Building Trust” tagline into its communication strategy. The implications of this pledge for Sika’s brand positioning can be described as follows:

“Specialty chemicals are our business and trust is the foundation of our success. For more than a century, we have focused on the quality of our products while constantly bringing to our industry a spirit of reinvention. We are committed to delivering reliable, innovative, and long-lasting solutions to our customers in the construction, building, and manufacturing industries.

This truly represents the value and the impact of the full range of Sika’s core competencies: sealing, bonding, damping, reinforcing, and protecting. Willing and able to meet future challenges of our clients and partners, we provide innovative products with added value, comprehensive services, expert answers, wellfounded training, and custom-designed solutions. We’re proud of our achievements and eager to prove ourselves that Sika provides a seal of quality you can rely on.

- Committed to excellence.
- Inspired by innovation.
- Building Trust.”