Joachim Straub, what are you particularly looking forward to in your new role as Managing Director of PCI?

First, I am looking forward to getting to know many more employees of PCI personally soon. The future success of our company is based on the trust and commitment of all our employees.

Which opportunities does the integration offer from your point of view?

Together we are stronger. We are working in countless workshops to identify synergies and develop a joint Strategy 2028. With a combined portfolio, we can offer customers in Germany and Europe significantly more value. PCI’s vast experience in the retail business and our joint expertise in research and development are valuable assets here.

What current challenges do you see?

We have an extremely challenging market environment. The main challenges are the significant decline in construction orders, rising costs and high energy costs. In addition, markets are changing very quickly today, and we have to remain agile and ready for change. For that, we are very well positioned in the market with our product offerings and solutions for our customers, with an excellent team!

What will be your next focus for PCI?

In the short term, our priority is to jointly align the sales organisation. Furthermore, we are preparing the integration of PCI into Sika on all levels.

Managing Director of PCI Augsburg GmbH

Joachim Straub

  • Joined Sika in 1989, started in field sales
  • 15 years as Managing Director of Sika Deutschland GmbH and Sika Holding in Germany
  • Manager Area DACH at Sika
  • Since October 1, 2023, Managing Director of PCI Augsburg GmbH
Flags in front of PCI Augsburg GmbH

About PCI Augsburg GmbH

  • Leader in the tile laying materials sector for specialist firms in Germany, Austria, and Switzerland
  • Supplies product systems for waterproofing, concrete protection, and repair, as well as a complete product range for the flooring sector
  • Has around 1,150 employees in Europe and generated sales of almost €350 million net in 2022