When COVID-19 hit Brazil, the Sika-Parex integration process had already started and the retail teams were already developing common actions to benefit from the acquisition. With the brands Portokoll, Ligamax, and Sika, the country is well positioned to becoming the brand leader in their respective markets.

In times of COVID-19 the “one company” spirit has been stronger than ever and the teams feel they are going through this together. The management of Brazil organized more than 175 virtual meetings in order to keep the teams motivated and to continue building the “one company” spirit.

A Brazilian customer and a Sika sales representative working together.
Image: A Brazilian customer and a Sika sales representative working together.
A Sika sales representative promoting Portokoll products, a former Parex brand.
Image: A Sika sales representative promoting Portokoll products, a former Parex brand.
4,500+
contractors trained
40,000+
views of online trainings
175+
virtual meetings organized by Sika Brazil

Keeping the teams close together allowed Sika Brazil to develop online training to remain close to their customers. More than 4,500 contractors were trained on the different brands and there have been more than 40,000 views of these online trainings on YouTube so far.

Marketing also supported the integration and the synergies process by creating common social media campaigns, new e-books for customers, and working on extended training modules for the different brands.

The ultimate goal continues to be that the customers recognize that the Brazilian brands are now all part of Sika and to bring the teams together. This will allow Sika to emerge from the COVID-19 crisis even stronger.

A Brazilian customer buying both Sika and Portokoll products.
Image: A Brazilian customer buying both Sika and Portokoll products.