When Rodrigo Silva moved to the United States with his family, it marked the start of a new chapter. A new country, a new market, and new challenges lay ahead. What didn’t change was his mindset: a strong drive to grow, learn, and build something meaningful. That mindset has shaped Rodrigo’s journey at Sika for more than 20 years.
From First Job to Long-Term Career
Rodrigo joined Sika Brazil in 2003 as a Marketing Analyst early in his career. What began as a first professional step quickly became the foundation of a long-term journey. One defined by curiosity, continuous development, and a willingness to take on new challenges.
As Sika grew, so did Rodrigo. His career evolved across marketing, sales, and digital transformation, always close to the business and the customer. Each new role brought a broader perspective and deeper understanding of how global strategies come to life in local markets.
Growing Through Change
One defining moment came during the pandemic, when Rodrigo took on the challenge of leading online sales across Latin America. At a time when digital channels were rapidly becoming essential, he helped shape new ways of engaging customers and driving growth in diverse markets.This experience reinforced a key belief that continues to guide his work today: while Sika operates globally, success is built on strong local relationships, trust, and understanding of customer needs.
Lessons Built to Last
Looking back, Rodrigo’s journey has been guided by a few core principles, relevant to anyone building a career in marketing and sales:
Consistency creates impact: progress is not about single breakthrough moments, but about showing up every day and committing to long-term goals.
Reputation matters: trust is earned over time. Acting with integrity and delivering on promises builds credibility that lasts.
Courage enables growth: after more than two decades in Brazil, starting again in a new country required stepping outside his comfort zone. For Rodrigo, growth came from being willing to take that leap.
A Career That Crosses Borders
Today, Rodrigo contributes to digital campaigns across the Americas, working with international teams and navigating complex, fast-moving markets. His journey reflects the opportunities that come from combining expertise with openness to change.
At Sika, careers are not defined by a single path or location. They are shaped by opportunities to grow, take ownership, and make an impact: locally and globally.
Your Journey Starts Here
- For those starting their career or looking for the next step, Rodrigo shares simple advice:
- Build your reputation through actions, not titles
- Stay curious and seek to understand the bigger picture
- Be consistent, even when progress feels slow
- And when opportunity comes, have the courage to say yes
